If you are interested in participating in Size NorthAmerica, please complete the contact form below to hear back from us.
Why is this survey taking place?
People change – and precise knowledge of human body shapes is indispensable for the development of vehicles and apparel. The body measurements and proportions of the North American population have changed considerably in recent decades, as has the demographic structure of the USA and Canada. The anthropometric data and standard size tables that are currently available derive from old data and can therefore only help the industry in a limited way.
The changes that have occurred within the populations are not addressed and detailed information on specific target groups and market shares is not currently available.
Additionally, data about children and young adults is also a major point of focus. There is an extremely limited amount of data available for the age groups from 6 to 17, and current children’s size tables are based off datasets from 1930 to 1970. Size NorthAmerica is set out to remedy this by capturing and documenting the changes of recent years.
What data is acquired – and how?
Toronto, ON, Canada
1/17 - 4/20
10 Dundas St East, B202
Toronto, ON M5B 2G9
Apparel Innovation Centre
Calgary, AB, Canada
1/10 - 4/20
640 42 Avenue NE
Calgary, AB T2E 7J9
Please provide the following information to be notified when a scan location is scheduled near you!