Why engage in Size NorthAmerica?

1

Experience and key knowledge for Size NorthAmerica

Size NorthAmerica is conducted by the US-based Human Solutions d/b/a Assyst and Canadian based Vestechpro. Human Solutions is the German market leader for fashion technology including management systems, marker making, CAD, 3D, PLM and 3D body scanning. The company has conducted several sizes surveys in the past years and helped the industry to benefit from the results. Vestechpro is a research and innovation center based in Montreal, Quebec. It focused on anthropometry, smart clothing as well as technical support and training in the apparel industry.

2

Doing business with sizing & fitting and ergonomics

Integrating your customers’ dimension and shapes into your processes opens to up new approaches and business models, allowing you to get ahead of your competition.

• Recognize and exploit full market potential (f/a)
• Identify new markets and product segments; and gain a competitive advantage from the start (f/a)
• Ensure consistent fit philosophy in all patterns and with all production partners (f)
• Ensure consistent ergonomic design in all vehicle models (a)
• Reduce returns with better sizing & fitting recommendation in the web shop (f)
• Adapt your pattern making to your customers’ age group because size 38 varies significantly during a lifetime (f)
• Develop best fit and ergonomics for large sizes and all age groups (f/a)
• Improve and modernize the basic ergonomics in vehicles and the size & fit of your basic patterns (f/a)

3

Five reasons to participate in Size NorthAmerica for fashion and automotive industry

Fashion industry and retail	Automotive industry
Know your customer better	Know your customer better
Detailed information on any target group Correlation of body information and demographic target groups	Comprehensive information on today’s population and future trends Correlation of body information and demographic target groups
Improve product design	Improve product design
Improve and update size tables Adapt fit philosophy Individual analyses in iSize tool Integration into CAD, 3D as sizes table or 3D avatar and as physical fashion mannequins Compatibility to industry standards	Improve ergonomy and comfort of vehicle interior Improve quality of restraint systems and other safety devices Individual analyses in iSize tool Integration into RAMSIS typology Compatibility to industry standards
Improve decision making	Improve decision making
Knowledge about size & fit market potential and identification of profitable new markets Conduct individual measurement studies with survey data	Knowledge about ergonomic requirements of your target group Conduct individual measurement studies with survey data
Gain a competitive advantage	Gain a competitive advantage
Advertising effect of size & fit project to customers Data is exclusively available for survey participants	Advertising effect of safety & comfort project to customers Data is exclusively available for survey participants
Lower market risks	Lower market risks
Know the market potential of your collections in advance International comparison of size & fit data in iSize Participation in the advisory board to represent your interests in the survey	Know the market potential of your vehicle types in advance International comparison of ergonomic data in iSize Participation in the advisory board to represent your interests in the survey

4

How companies can benefit from Size NorthAmerica

Size NorthAmerica bridges the gap from product development to the customer. It will provide access to reliable, up to date and realistic size & fit data for customer and market driven products. Michael van Genabith, President of Human Solutions d/b/a Assyst Inc., explains.