Size NorthAmerica is conducted by the US-based Human Solutions d/b/a Assyst and Canadian based Vestechpro. Human Solutions is the German market leader for fashion technology including management systems, marker making, CAD, 3D, PLM and 3D body scanning. The company has conducted several sizes surveys in the past years and helped the industry to benefit from the results. Vestechpro is a research and innovation center based in Montreal, Quebec. It focused on anthropometry, smart clothing as well as technical support and training in the apparel industry.
2Integrating your customers’ dimension and shapes into your processes opens to up new approaches and business models, allowing you to get ahead of your competition.
Fashion industry and retail |
Automotive industry |
Know your customer better |
Know your customer better |
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Improve product design |
Improve product design |
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Improve decision making |
Improve decision making |
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Gain a competitive advantage |
Gain a competitive advantage |
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Lower market risks |
Lower market risks |
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Size NorthAmerica bridges the gap from product development to the customer. It will provide access to reliable, up to date and realistic size & fit data for customer and market driven products. Michael van Genabith, President of Human Solutions d/b/a Assyst Inc., explains.
Q: What are the benefits for the participating apparel companies?
A: They can increase their market shares by developing clothing that will fit better their target group. Up to now, there is no reliable data in the market. For example: Standard U.S. clothing sizes for women were developed from a survey in the 1940s. The U.S. catalog sizes follow standards based on experience rather than on reliable data. The U.S. survey with body scanners of 2003 is already considered as outdated. Furthermore, it sample size wasn't representative and therefore, can’t not be used to optimize size tables.
Q: And what about the automotive industry?
A: The same applies. There is no reliable or representative data. Car and component manufacturers can design interiors and safety restraints with an optimum ergonomic design to increase their market success.
Q: Why not simply buy the data later?
A: The survey results and data are exclusive for subscribers. Participating companies that will register early to the program will be able to revise or update their standards earlier than their competitors. That can represent a huge competitive advantage in both industries.