Why engage in Size NorthAmerica?

Experience and key knowledge for Size NorthAmerica

Doing business with sizing & fitting and ergonomics

Five reasons to participate in Size NorthAmerica for fashion and automotive industry

How companies can benefit from Size NorthAmerica

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Experience and key knowledge for Size NorthAmerica

Size NorthAmerica is conducted by the US-based Human Solutions d/b/a Assyst. Human Solutions is the German market leader for fashion technology including management systems, marker making, CAD, 3D, PLM and 3D body scanning. The company has conducted several sizes surveys in the past years and helped the industry to benefit from the results.

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Doing business with sizing & fitting and ergonomics

Integrating your customers’ dimension and shapes into your processes opens to up new approaches and business models, allowing you to get ahead of your competition.

  • Recognize and exploit full market potential (f/a)
  • Identify new markets and product segments; and gain a competitive advantage from the start (f/a)
  • Ensure consistent fit philosophy in all patterns and with all production partners (f)
  • Ensure consistent ergonomic design in all vehicle models (a)
  • Reduce returns with better sizing & fitting recommendation in the web shop (f)
  • Adapt your pattern making to your customers’ age group because size 38 varies significantly during a lifetime (f)
  • Develop best fit and ergonomics for large sizes and all age groups (f/a)
  • Improve and modernize the basic ergonomics in vehicles and the size & fit of your basic patterns (f/a)
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Five reasons to participate in Size NorthAmerica for fashion and automotive industry

Fashion industry and retail

Automotive industry

Know your customer better

Know your customer better
  • Detailed information on any target group
  • Correlation of body information and demographic target groups
  • Comprehensive information on today’s population and future trends
  • Correlation of body information and demographic target groups

Improve product design

Improve product design
  • Improve and update size tables
  • Adapt fit philosophy
  • Individual analyses in iSize tool
  • Integration into CAD, 3D as sizes table or 3D avatar and as physical fashion mannequins
  • Compatibility to industry standards
  • Improve ergonomy and comfort of vehicle interior
  • Improve quality of restraint systems and other safety devices
  • Individual analyses in iSize tool
  • Integration into RAMSIS typology
  • Compatibility to industry standards

Improve decision making

Improve decision making
  • Knowledge about size & fit market potential and identification of profitable new markets
  • Conduct individual measurement studies with survey data
  • Knowledge about ergonomic requirements of your target group
  • Conduct individual measurement studies with survey data 

Gain a competitive advantage

Gain a competitive advantage
  • Advertising effect of size & fit project to customers
  • Data is exclusively available for survey participants
  • Advertising effect of safety & comfort project to customers
  • Data is exclusively available for survey participants

Lower market risks

Lower market risks
  • Know the market potential of your collections in advance
  • International comparison of size & fit data in iSize
  • Participation in the advisory board to represent your interests in the survey
  • Know the market potential of your vehicle types in advance
  • International comparison of ergonomic data in iSize
  • Participation in the advisory board to represent your interests in the survey
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How companies can benefit from Size NorthAmerica

Size NorthAmerica bridges the gap from product development to the customer. It will provide access to reliable, up to date and realistic size & fit data for customer and market driven products. Michael van Genabith, President of Human Solutions d/b/a Assyst Inc., explains.

Q: What are the benefits for the participating apparel companies?

A: They can increase their market shares by developing clothing that will fit better their target group. Up to now, there is no reliable data in the market. For example: Standard U.S. clothing sizes for women were developed from a survey in the 1940s. The U.S. catalog sizes follow standards based on experience rather than on reliable data. The U.S. survey with body scanners of 2003 is already considered as outdated. Furthermore, it sample size wasn't representative and therefore, can’t not be used to optimize size tables.

Q: And what about the automotive industry?

A: The same applies. There is no reliable or representative data. Car and component manufacturers can design interiors and safety restraints with an optimum ergonomic design to increase their market success.

Q: Why not simply buy the data later?

A: The survey results and data are exclusive for subscribers. Participating companies that will register early to the program will be able to revise or update their standards earlier than their competitors. That can represent a huge competitive advantage in both industries.